Microsoft sold more than 60 million licenses and upgrades of Windows 8 in the first 10 weeks after its October 26, 2012, global launch. Marketing spanned 42 countries with TV, print, and banner ads, outdoor posters, and branded entertainment. They used a ________ approach for the launch.
A) shotgun
B) continuous
C) born global
D) sprinkler
E) waterfall
D
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The limited liability of a stockholder can be viewed as both an advantage and a disadvantage
Indicate whether the statement is true or false
Which virtue protects against excess ______.
A. wisdom and knowledge B. courage C. temperance D. transcenence
Which of the following is NOT a true statement about action strategy?
A. It should benefit only the organization, not its stakeholders. B. It primarily involves internal organizational change. C. It is an organization's open systems response to change pressures in its environment. D. It is necessary for organizational survival. E. It must be socially responsible.
Which is not one of the four key characteristics of Lewin’s model for change?
a. recognizing the need for change b. there will rarely be resistance to change c. focus on people as the source for learning and change d. need to support new behaviors and allow them to take hold