Which of the following statements best illustrates geographic segmentation?
A. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
B. GE builds a downsized microwave oven to hang under kitchen cabinets.
C. In China, KFC sells a spicier chicken the farther away its restaurants are from the coastal areas.
D. A fast food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E. A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.
Answer: C
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Research comparing homogeneous and heterogeneous teams shows that:
a. diversity of functional attributes reduces performance. b. diversity of personal attributes improves creativity. c. diversity of personal attributes improves group cohesion. d. culturally diverse teams outperform homogeneous teams in later phases of the team’s
Turnover is the ratio of operating income to sales
Indicate whether the statement is true or false
As the fastest growing ethnic population in the United states, Asian Americans represent
A. too uniform a consumer group for marketers to segment. B. a consumer group for marketers to explore as a potential opportunity. C. too populous a consumer group for marketers to segment. D. the easiest consumer group for marketers to access. E. too disparate a consumer group for marketers to segment.
Celwyn works for a cosmetics company known for its anti-animal testing policies. Recently, however, a reputable newspaper reported that the company had tested their newest line of blush on rabbits.
Which of the following statements is most likely true about the company? A)? The company's customers will become even more loyal. B)? The company's relevance will increase as a result of this news report. C)? The company's esteem will decrease as a result of this news report. D)? The company will become less differentiated from other cosmetics brands. E) ?The company's esteem will increase as a result of the coverage by a reputable newspaper.