Michael and Pam are friends, but have never dated. Michael wants to ask Pam out on a date, with the hope that she will think of him as more than just a friend
Based on research on external justification and dissonance theory, under which of the following conditions will Pam like Michael the most?
a. Michael asks her to go to the Dave Matthews concert. Pam loves the Dave Matthews Band but didn't have a ticket, so she accepts enthusiastically.
b. Michael asks her to go to the Dave Matthews concert. Pam loves the Dave Matthews Band and didn't have a ticket, but she says no because she has a big paper due that week.
c. Michael asks her to a Valentine's Day dinner at a restaurant that Pam doesn't like very much, and she accepts.
d. Michael asks her to a Valentine's Day dinner at a very expensive restaurant that Pam loves, and she accepts.
Answer: C
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