A study that is valid and reliable
A. is called a marketing research study.
B. measures what it is supposed to measure and produces almost identical results in repeated trials.
C. is expensive to implement and complete.
D. measures subtle differences in the population being studied and produces almost identical results in repeated trials.
E. is difficult to produce without expert researchers.
Answer: B
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Answer the following statements true (T) or false (F)
1. Keep in mind the importance of maintaining group relations; don't stand in the way of a group trying to reach consensus. 2. Putting questions to a vote is a good method to help a group reach consensus. 3. Brainstorming is a technique used to help groups generate multiple ideas and alternatives for solving problems. 4. Heuristics is a technique in which members of a group come together over a computer network to generate ideas and alternatives.
An information system that enables decision makers to interact directly with both databases and analysis models is called a(n) ________
A) transaction processing system B) decision support system C) expert system D) marketing information system E) information load
Under both U.S. GAAP and IFRS, nonmonetary transactions do not appear in the statement of cash flows as investing or financing activities, because they do not help in explaining the change in cash. Firms must disclose nonmonetary investing and financing activities in _____
a. the body of the statement of cash flows, only b. a separate schedule, only c. a note, only d. the body of the statement of cash flows, in a separate schedule, or in a note e. none of the above
Quantity discounts give customers a price incentive to buy in larger quantities
Indicate whether the statement is true or false