Explain how inoculation theory works to prevent persuasion. Make sure to discuss both major components of the theory.

What will be an ideal response?


The response should emphasize that inoculation theory works by helping persuasion targets build up a “defense” to counteract persuasive attempts. The two major concepts of threat and refutational preemption should be identified and explained.

Communication & Mass Media

You might also like to view...

Every time Alex discusses the project with Walter, he talks about how several attempts have been made to begin it within the last five years and that they all failed. Which ineffective self-disclosure technique is Alex demonstrating?

a. disclosing on your feelings, not just the facts b. being descriptive, not judgmental c. focusing on the past, not the present d. adapting to the person and context e. being sensitive to the others' reactions

Communication & Mass Media

An aesthetic audio/video balance means that the audio signals are

calibrated (matched) with video signals.

Indicate whether the statement is true or false.

Communication & Mass Media

Notes on a speaker's preparation outline indicating when the speaker should emphasize a point, repeat

a phrase, pause, or speak slowly are called A) transitions. B) speaker cues. C) footnotes. D) stage directions. E) prompts.

Communication & Mass Media

__________ communication is the general term used to describe communication from one source to many receivers, some of which may be scattered throughout the world

a) Mass b) Intrapersonal c) Public d) Computer-mediated

Communication & Mass Media