A corporate political strategy does not:

A. Hinder a competitor's ability to compete economically.
B. Exercise a firm's right to a voice in government affairs.
C. Seek to continue the firm's economic survival or growth.
D. Determine the legal limits allowed for campaign financing.


Answer: D

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As discussed in the text, the functions of the B/AR/CR process:

a. is identical to those of the order entry/sales process b. supports the problem-solving processes of marketing managers c. collects amounts due from customers d. is unrelated to the functions of the order entry/sales process

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Questions about disabilities, arrest record, religion, and age are usually illegal

Indicate whether this statement is true or false.

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One of the problems facing the Apple watch is its ______.

a. large number of functions b. large face c. difficult-to-use display d. clear understanding by customers of the purpose of the product

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The argument against a shareholder model and in favor of a stakeholder model rests in part on the notion that:

A. Corporations are legally sanctioned by the government and thus the rights of shareholders are not unlimited. B. According to utilitarian ethics, managers have a moral obligation to consider all perspectives. C. According to libertarian ethics, managers must preserve the freedom of all stakeholders in their decision-making. D. A focus on short-term profits will, in the long run, maximize utility in society (i.e., lead to the best outcomes for the most people).

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