It is usually necessary for a firm to use a family brand rather than individual brands if it plans to offer products at different quality and price levels to different target markets.
Answer the following statement true (T) or false (F)
False
A company uses individual brands when it's important for the products to each have a separate identity as when products vary in quality or type.
You might also like to view...
Which of the following is an example of sampling?
A) offering a free drug to a physician B) offering a free toy in a Cracker Jack box C) offering redeemable points with each purchase D) offering a bonus pack which provides larger sizes for the same price as a smaller size 22
An advantage of internal development is that firms do not have to combine activities across the value chains of many companies and merge company cultures.
Answer the following statement true (T) or false (F)
An Ontario company and a New Jersey company enter into a contract with each other
The contract has a venue clause naming Ontario, and a governing law clause naming Rhode Island, and a mediation clause which states that in the event of a dispute the parties must attempt mediation before suing. Which of the following statements is TRUE? A) Any lawsuit over the contract will be heard in Ontario. B) Any lawsuit over the contract will be governed by the laws of Rhode Island. C) Any lawsuit over the contract will be governed by the laws of Ontario D) Both A and B E) None of the above
Under the UCC, the risk of loss is necessarily determined by title
Indicate whether the statement is true or false