Marketers have begun to recognize the strategic value of place in the marketing mix, as well as the benefits resulting from high-quality logistical services. As a result, which has been recognized as the interface activity between marketing and logistics?
a. product
b. promotion
c. price
d. customer service
d
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If beginning inventory is $30,000 and ending inventory is $35,000, the cost of the inventory on hand at the end of the accounting period is $35,000
a. True b. False Indicate whether the statement is true or false
Systems that use a sequential master files employ a backup technique called
a. Batch check b. Destructive update c. Grandfather-father-son d. Master file backup e. None of the above
________ ________ ________ is an organization's obligation to maximize it positive impact and minimize its negative impact on society.
What will be an ideal response?
Gina wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Gina appears to be following the ________ approach.
A. mass marketing B. single target market C. combined target market D. multiple target market E. niche market targeting