Answer the following statements true (T) or false (F)

1. We choose to pay attention to information that is relevant to us.
2. In the process of interpretation, the brain assigns meaning to information.
3. A person’s culture has very little influence on his or her self-perception.
4. We are more likely to self-monitor when we are familiar with a situation.
5. Accuracy of perception is usually high in automatic processing.


1. True. We choose to pay attention to information that meets our biological and psychological needs. When you go to class, how well you pay attention usually depends on whether you believe the information is relevant.
2. True. As the brain selects and organizes information, it also assigns meaning to it.
3. False. Cultural norms play a critical role in both self-concept and self-esteem. Two important ways they do so are in terms of independence and masculinity/femininity.
4. False. Even low self-monitors are likely to self-monitor if they are in a new situation or relationship, not a familiar one.
5. False. You can improve your perceptions by questioning their accuracy. By accepting the possibility that you have overlooked something, you will stop automatic processing and begin to consciously search for information to increase your accuracy.

Communication & Mass Media

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