A(n) _____ strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix.
A. universal product
B. undifferentiated targeting
C. concentrated targeting
D. market development
E. product development
Answer: C
You might also like to view...
Wickland Company installs a manufacturing machine in its production facility at the beginning of the year at a cost of $108,000. The machine's useful life is estimated to be 4 years, or 140,000 units of product, with a $2000 salvage value. During its second year, the machine produces 28,000 units of product. Determine the machines' second year depreciation under the straight-line method.
A. $26,500. B. $27,000. C. $21,200. D. $27,500. E. $21,600.
A popular use of ____ is to direct customers, calling a toll-free number, to specialized support groups without requiring the caller to select from a telephone menu.
A. ANI B. Caller ID C. DNIS D. IID
Which of the following would not involve a capital-budgeting analysis?
A. The acquisition of new equipment. B. The adoption of a new cost driver for overhead application. C. The addition of a new product line. D. The decision of a pro football team to trade for and sign a star quarterback to a long-term contract. E. The construction of a new distribution facility.
Which competitive priority does the range and variety of products refer to?
A) Cost B) Quality C) Time D) Flexibility E) Speed