According to a survey conducted by Business Wire, how much more activity do multimedia news releases generate when compared to text only releases?
a. double
b. triple
c. quadruple
d. no more
b. triple
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Successful shared media uses which one of these?
a. multiple channels b. consumers c. advertisers d. influencers
The compelling stories told by sports announcers and the pushing of certain players into the spotlight are examples of:
a. TV networks’ use of the entertainment formula for sports b. strategies employed by league owners c. the high level of talent required by all employees of professional sports franchises d. none of the above
Men's friendships often centered around shared activities
a. true b. false
The shift to a corporate entertainment environment in the 1980s and 1990s eradicated the hope that Hollywood could cultivate a culture of the film auteur
Indicate whether the statement is true or false