Advertisers who run the same ads over and over again run the risk of causing their audiences to experience ____
a. advertising wear-out
b. pluralistic ignorance
c. convert communication
d. sensory overload
A
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A longitudinal study of over 23,000 men found that those who didn’t smoke, exercised regularly, and maintained recommended weight were almost ______ less likely to experience heart problems than were men with all of these risk factors (Lee and colleagues, 2009).
A. 40% B. 50% C. 60% D. 70%
Which of the following behaviors should be reinforced during the shaping of Sniffy’s bar-press behavior?
a. Rearing up and looking away from the back wall b. Touching the bar and the hopper simultaneously c. Rearing up with his feet against the back wall d. Looking at the hopper before pressing the bar
The ______ is involved in assigning emotional significance to events and is crucial in encoding information relevant to emotional experiences.
a. thalamus b. fornix c. hippocampus d. amygdala
A neuron was found to originate in the hippocampus and terminate in the prefrontal cortex. Relative to the prefrontal cortex, the neuron would be called a(n):
a. interneuron. b. efferent neuron. c. afferent neuron. d. motor neuron.