Which of the following is a type of metric based on website data?
A. Number of abandoned shopping carts
B. Number of abandoned registrations
C. Number of visits to a website
D. All of these
Answer: D
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A company that assigns actual marketing costs to customers based on the costs of performing various marketing activities is conducting a customer ________ analysis
A) retention B) relationship C) profitability D) loyalty E) interaction
Answer the following statement(s) true (T) or false (F)
1. The interactionist view suggests that heredity and the environment both influence the development of individual differences. 2. Ability refers to a set of psychological characteristics that make each person unique. 3. Self-awareness is one the components of emotional intelligence. 4. Emotional dissonance is defined as the act of expressing organizationally desired outcomes during service transactions. 5. Emotions are indicators of our implicit or unconscious judgments of the significance of events.
Server Solutions paid $209,000 to acquire Tabletz, Inc, an electronic gadget-advertising website
At the time of the acquisition, Tabletz's balance sheet reported total assets of $209,000 and liabilities of $104,500. The fair market value of Tabletz's assets was $209,000. The fair market value of its liabilities was $104,500. How much goodwill did Server Solutions purchase as part of the acquisition of Tabletz? A) $209,000 B) $52,250 C) $104,500 D) $156,750
What did the jurors in the Citigroup case conclude?
A) That the Citigroup managers had violated the law B) That the Citigroup managers acted with criminal intent C) Both a and b D) That the Citigroup managers' conduct was appalling, but did not violate the law