Which of the following is the final step involved in a promotional campaign?
A) identification of target market
B) determination of budget
C) evaluation and adjustment
D) implementation of promotional mix
E) design of marketing message
C
Explanation: C) The steps in a promotional campaign, in order, are 1 ) to identify the target market, 2 ) to determine marketing objectives, 3 ) to determine the budget, 4 ) to design the message, 5 ) to implement the promotional mix, and 6 ) to evaluate and adjust as needed.
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