Describe how marketers use multiple segmentation bases to their advantage
What will be an ideal response?
Marketers rarely limit their segmenting analysis to only one or a few variables. Instead, they use multiple segmentation bases in an effort to identify smaller, better-defined target groups of consumers who share likes, dislikes, lifestyles, and purchase behaviors. Companies often begin by segmenting their markets using a single base, and then expand using other bases.
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Which of the following is typically the last step in developing a retail communication program?
A. Allocate the budget. B. Develop social media campaigns. C. Implement and evaluate programs. D. Determine a budget. E. Establish objectives.
Answer the following statements true (T) or false (F)
1. When brainstorming, it is preferable to censor yourself. 2. An online topic generator can help you find a topic. 3. After you have picked a topic, you should ask yourself “What purpose do I want to fulfill by speaking on this topic?” 4. Informative speeches are often controversial.
When theaters vary seat prices due to audience preferences for seats in coveted rows, they use ________ pricing
A) customer-segment B) location-based C) time-based D) product line E) captive product
What is a benefit of instant messaging?
A) Instant messaging allows real-time communication with colleagues anywhere in the world. B) Instant messaging is a convenient alternative to the telephone. C) Instant messaging allows people to share information immediately and make decisions quickly. D) All of these choices are benefits of instant messaging.