Thorough research is the best way to ensure that you have met which ethical criterion?

A. showing respect for the topic
B. showing respect for the listeners
C. showing concern for the consequences of the speech
D. taking responsibility for your statements


Answer: A

Communication & Mass Media

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According to a 2005 report of the National Association of Colleges and Employers, __________

was at the top of the list of characteristics considered by employers when making hiring decisions. a. GPA b. an effective résumé c. useful internships d. communication skills e. a successful interview

Communication & Mass Media

Describe how, as a listener, you also benefit by participating in the persuasive process

What will be an ideal response?

Communication & Mass Media

________ research helps test the clarity and effectiveness of the material

a) Qualitative b) Quantitative c) Primary d) Secondary

Communication & Mass Media

Having a speech-thought differential means that you think about 350 words per minute faster than the average speaker talks

Indicate whether the statement is true or false

Communication & Mass Media