You'll impress prospective employers with your application letter if you
A) use a flashy, colorful layout.
B) show that you know something about the company and its marketplace.
C) use a personal, "chummy" tone.
D) state up front that no other applicants could possibly compare to you.
E) show the employer the value they will get when hiring you at a lower than average salary.
Answer: B
Explanation: B) Do as much research on your prospective employer as possible. Show that you can take initiative in your job search and that you have a background in the field in which you desire to find employments. Your knowledge will do much more to recommend you than any unsupported statements you may make about yourself.
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