Screener questions are used in questionnaires to . .

a) Make sure that the sample is randomly selected
b) Qualify a respondent for a research study
c) Identify questions that may cause confusion
d) Find new marker variables for future research studies


b

Communication & Mass Media

You might also like to view...

is the condition when communicators are all connected in real time.

Fill in the blanks below with the correct terms chosen from the list below: asynchronous ,cyberbullying , cyberstalking , disinhibition ,hyperpersonal communication , leanness, netiquette , richness , synchronicity , warranting value, virtual community

Communication & Mass Media

Gustav and Austin are working on the color scheme for their visuals. Gustav says that all of their visuals should have a dark background with lighter-colored words. Austin argues it should be the other way around: light backgrounds with darker-colored words. Which one of them is correct?

A) Gustav, since using a dark background makes the lighter-colored words easy to see. B) Austin, since using a light background and dark-colored words has a more pleasing effect. C) Both; they should do half of their presentation light-on-dark, and the other half dark-on-light. D) Neither; light colored words on a neutral background is the best option here.

Communication & Mass Media

Ethnocentrism means putting another culture's

values at the center of your audience analysis. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is the name for the zone of personal space used for personal

interactions, typically ranging from 0 to 1-1/2 feet? A) personal space B) intimate space C) social space D) public space

Communication & Mass Media