Which of the following occurs when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria? Free airline and hotel magazines fit this category.
A. circulation
B. controlled circulation
C. a run
D. pass-along readership
Answer: B
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Creating an overly favorable perception of someone based on one outstanding personality trait is called:
A. halo effect. B. self-efficacy. C. attribution. D. selection.
Polysemy is an obstacle to persuasion related to the fact that different listeners interpret the same
message in different ways. Indicate whether the statement is true or false
Lucy wants to serve her patients as appropriately as she can. She believes one of the ways in which she can do this is to become a culturally competent provider. As a culturally competent provider, she must enact all the following except :
a. She must emphasize the relationships between her and her patients. b. She must respect and support for a patient's culture. c. She must use a participatory style. d. She must emphasize the accomplishment of her goal solely.
The list of references at the end of a formal sentence outline contains
A. a list of sources on the topic whether actually used in the presentation. B. an alphabetical list of sources actually quoted or paraphrased in the presentation. C. a list of sources in case the listener wants to find even more information on the topic. D. an alphabetical list of sources—often from Google—that were easy to find.