The _________________ was a nonscientific, random measure involving various untrained laypersons making decisions about others’ racial makeup based on their own perceptions of race-based physical characteristics.

A: hypodescent
B: eyeball test
C: one-drop rule
D: all of the above were scientific measures


Answer: B: eyeball test

Communication & Mass Media

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In realistic films, all of the following are usually true EXCEPT which answer?

a. events "speak for themselves." b. the implied author is virtually invisible. c. the story is told from a subjective perspective. d. the story unfolds automatically, in chronological sequence

Communication & Mass Media

Brand image is:

a. The company's presentation of itself b. How the public perceives the company c. The reputation of the company d. None of the choices

Communication & Mass Media

A socially constructed pattern of behavior and the sets of expectations associated with a member's position within the family refer to which of the following?

A. role evaluation B. rule interpretation C. rules D. roles

Communication & Mass Media

With regard to conflict, individuals with a ______ style have a high regard for self and others.

A. compromising B. accommodating C. collaborating D. avoidance

Communication & Mass Media