________ are personal and nonpersonal statements about a service made by an organization to customers.

A. Implicit service promises
B. Marketing testimonials
C. Word-of-mouth communications
D. Past experience influencers
E. Explicit service promises


Answer: E

Business

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Which statement is false? Current GAAP

A) requires that the cash flows from the issuance of stock be reported as a financing activity and not be included in net cash flow from operating activities. B) does not allow cash flow per share reporting in a company's financial statements. C) states that under the indirect method, a company must report its operating cash inflows separately from its operating cash outflows. D) requires that the cash inflows and cash outflows for related investing activities as well as related financing activities be shown separately and not netted against each other.

Business

If the shipper owns its own truck or air fleet, it becomes a ________ carrier

A) containerized B) private C) contract D) common E) diversified

Business

The income statement account most likely affected by an AIS investment in customer relationship management (CRM) would be:

A. Cost of Goods Sold. B. Revenues. C. Selling, General and Administrative Expenses. D. Unearned Revenue.

Business

Assets become expenses when:

A) purchased for cash or on credit. B) asset is delivered. C) they are paid for in cash. D) their economic benefits expire.

Business