The umbrella term that refers to the marketing of goods or services using digital mediums, such as e-mail, websites, search engines, and social media platforms is
A. search marketing.
B. social media.
C. digital marketing.
D. techno-marketing.
E. branded content.
Answer: C
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Proponents of this approach to using culture to understand international negotiations recognize that negotiation behavior is determined by multiple factors, and using culture as the sole explanation of behavior is oversimplifying a complex social process.
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