The sometimes inappropriate and offensive use of the word "powwow" relates to the
__________ dimension of communication.
Fill in the blanks with correct word
cultural
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Recent new approaches to Internet advertising seek to make advertising look like entertainment
a. True b. False
According to your text, all of the following are problems with the demographic approach to your audience except:
a. Your information may be incomplete or inaccurate b. Your information may be difficult to interpret c. Demographics does not always determine attitudes and values d. Members of your audience who don't fit your demographic may not be motivated to listen
Attitudes have an important social function since they can either foster or discourage social networking
Indicate whether the statement is true or false
According to to the text, perception is
A. individual and complex. B. selection of specific stimuli. C. organization of ideas. D. interpretation of experiences.