The three general types of media schedules are
A. pulsing, beating, and continuous.
B. short, medium, and long-term.
C. morning, afternoon, and evening.
D. pulsing, continuous, and flighting.
E. light, heavy, and alternating.
Answer: D
You might also like to view...
______ formats are less explicit than linear formats in offering hard evidence in defense of a position.
Fill in the blank(s) with the appropriate word(s).
An express agency agreement that is often used to give an agent the control to sign legal documents on behalf of the principal is known as a(n) ________
A) assignment B) accommodation C) power of attorney D) letter of credit
Flanders Bar and Grill orders cleaning supply kits using the EOQ model. The restaurant estimates that it uses 525 kits per year. The purchase price per kit is $12 with an estimated carrying cost rate of 15%. The cost to place an order from the kit supplier is $10. What is the annual ordering cost that the restaurant should expect?
a. $120 b. $137.48 c. $76.38 d. $68.74
If the values of the items exchanged in a contract are unequal courts generally:
a. hold that the contract is not binding b. require the parties to rewrite the contract c. support the contract anyway d. require the offeror to add something to the contract e. require the offeree to add something to the contract