________ channels are used to reach a broad audience; ________ channels are used to reach a narrower segment of consumers.
A. Media buy; media mix
B. Media mix; media buy
C. Promotion; institutional
D. Mass media; niche media
E. Niche media; mass media
Answer: D
You might also like to view...
Explain the dual purposes of employment interviews
What will be an ideal response?
The system of identifying issues, determining alternatives for dealing with them, then selecting and monitoring a strategy for resolution is known as ________.
A. disparate treatment. B. saying "yes" C. problem solving D. win-win situation.
Laguna's Corporation sold for $10,000 plant assets that cost $20,000 and that had an accumulated depreciation of $4,000 . The journal entry to record the transaction is:
a. Cash 10,000 Plant Assets 10,000 b. Plant Assets 16,000 Cash 16,000 c. Cash 10,000 Accumulated Depreciation 4,000 Loss on Sale of Plant Assets 6,000 Plant Assets 20,000 d. Cash 10,000 Loss on Sale of Plant Assets 6,000 Plant Assets 16,000
If the property tax rates are increased, this change in fixed costs will result in a decrease in the break-even point
Indicate whether the statement is true or false