Joe is very confident about his purchase of a franchise from a well-known full-service restaurant company. What is one of the things he MOST likely did before he bought the franchise?
A) spent months researching the franchisor's background and track record
B) developed a menu of innovative dishes that would differentiate his restaurant from competitors
C) came up with a unique plan to streamline the daily operations of the franchise
D) trained staff to help him run the business
E) hired a designer to design the restaurant's layout and decor
A
Explanation: A) Joe's ultimate success depends on choosing the right franchise for his situation and learning everything he can about the business he is purchasing. Therefore, one of the most important things Joe could have done was to thoroughly research the franchise company. Preparing an innovative menu would be unnecessary, since the franchise company would require that Joe offered their standard menu items. Joe also would not need to develop his own plan of operations, since the franchise provides well-established methods of operation that Joe is expected to follow. Finally, Joe would not be in a position to hire or train any staff unless he had already bought the franchise, so it is unlikely that he would train staff prior to purchase.
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