An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

A. social needs
B. physiological needs
C. personal needs
D. self-actualization needs
E. safety needs


Answer: E

Business

You might also like to view...

When a bank pays interest or collects an amount owed to a company by one of the bank's customers, the bank issues a debit memorandum

a. True b. False Indicate whether the statement is true or false

Business

Employers are required to hire disabled workers who are less qualified

Indicate whether the statement is true or false

Business

Product life cycles are

A. slowing down in the early stages. B. now about the same length as they were a hundred years ago. C. speeding up in the later stages. D. getting longer. E. getting shorter.

Business

Which of the following factors would explain how a company's cash balance could have increased even though the company had a negative cash flow last year?

A. The company sold a new issue of bonds. B. The company made a large investment in a new plant and equipment. C. The company paid a large dividend. D. The company had high depreciation expenses. E. The company repurchased 20% of its common stock.

Business