Discuss three metrics that are unique to Snapchat, and why are they important for the overall strategy and understanding of this particular platform? If you were to propose using Snapchat, what metrics and tools would you use?
What will be an ideal response?
Three metrics we could use are:
A. Total snaps opened
B. Average views of snaps
C. Snaps sent
While these metrics are specific here for Snapchat, there are others that can be collected and analyzed through third party tools like Delmondo. This will all depend on the overall budget and focus for listening and monitoring for a brand.
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Dylan has an outgoing and assertive personality, and he has never experienced much anxiety when anticipating a public speaking situation. As a result, he
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