Define brand variants

What will be an ideal response?


Brand variants are specific brand lines supplied to specific retailers or distribution channels. They result from the pressure retailers put on manufacturers to provide distinctive offerings.

Business

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The easiest way to invest in foreign markets is through:

A. the stocks purchased directly from an overseas broker. B. the stocks purchased directly from a regular broker. C. the stocks purchased directly over the Internet. D. international mutual funds. E. the purchase of Eurobonds.

Business

When using the analog approach, the retailer finds a site and then describes the desired trade area characteristics.

Answer the following statement true (T) or false (F)

Business

Describe resource leveling; its objectives and the basic five-step technique to perform it

What will be an ideal response?

Business

The failure to deal fairly with a party to a contract can result in damages for breach

Indicate whether the statement is true or false

Business