Nathan writes his classroom speech in plenty of time, but he doesn’t practice it until the night before the speech is due. He works until after midnight to put the finishing touches it on his keyword outline, and then he practices the speech six times. What is likely to be the result of Nathan’s speech preparation technique?
a. He will be more nervous than if he had spread out his practice sessions.
b. His performance will suffer because he will forget what he wants to say.
c. He will deliver his speech in an unnatural way because he has memorized it.
d. He is likely to have trouble conveying enthusiasm because he is tired.
a. He will be more nervous than if he had spread out his practice sessions.
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Keith, a middle-aged sales representative at a sports apparel store, often encounters customers from Generation Y. Which of the following approaches should Keith adopt to serve these customers better?
A. He must adopt a flippant approach toward them. B. He must strive to become overly familiar with them. C. He must strive to cater to their wants and needs just like any other customer. D. He must adopt an informal approach and treat them as his own children.
Which of the following concepts allows for the customization of products that are produced in high volume?
a. Mass differentiation b. Mass customization c. Mass assembly d. Mass processing
Which type of online community selectively allows access to only some people and may offer a high degree of social capital to the lucky few who pass the test?
a. Scale free. b. Open access. c. Gated. d. Democratic. e. Coercive.
Answer the following statement(s) true (T) or false (F)
A product does not have to be patented in order to be introduced into the marketplace.