What are the three types of questions for audience-analysis questionnaires discussed in your textbook? Give an example of each type and explain the advantages and disadvantages of each.

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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What term is used to describe the view that an individual’s beliefs and behaviors should be understood only in terms of that person’s own culture?

A. cultural relativism B. cultural universalism C. prejudice D. ethnocentrism

Communication & Mass Media

Words by their nature are abstract, but visual aids are ________; they make it easy to see what you are

talking about. Fill in the blanks with correct word

Communication & Mass Media

All of the following communication behaviors are discussed in Cheris Kramarae's Muted Group Theory EXCEPT

a) power imbalances affect the quantity and quality of group participation by women as well as the poor and other minorities. b) the English language is manmade. c) women should avoid challenging men in positions of power. d) women should become more politically active. e) male dominance limits freedom of expression by women, the poor, and other minorities.

Communication & Mass Media

Which step in the A-E-I-O-U Conflict Resolution is expressed in the following statement, "I know that all of us want this project to succeed."

a) Assume that the other person means well. b) Express your feelings. c) Identify what you would like to happen. d) Outcomes you expect are made clear. e) Understanding on a mutual basis is achieved.

Communication & Mass Media