The service-positioning matrix focuses on the service encounter level rather than the overall design of the service system
Indicate whether the statement is true or false
T
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A "right-brain" advertisement is:
A) oriented towards the logical, rational side of the brain B) oriented towards the emotional or feeling side of the brain C) used primarily for business-to-business advertisements D) used with pulsating distribution schedules
Todd asks the question, "If I get the job done, will I really get my reward?" He is illustrating which aspect of expectancy theory?
A) valence B) effort-to-performance expectancy C) performance-to-outcome expectancy D) managerial effort
Gladia is fond of shopping. However, most of the time she does not have cash at her disposal. Gladia hence purchases items by using a card issued by her bank that allows her to pay later. In the given scenario, Gladia is using a _____.
A. debit card B. loyalty card C. fleet card D. credit card
Pearl gives Raphael a smartphone as a gift. Raphael develops a new app for the phone. She obtains intellectual property protection, and forms QuikApps, LLC, to make and market the app. Raphael's acquisition of the app is by? A) possession
B) accession. C) purchase. D) production.