To be successful in reaching diverse audiences, advertisers must:
a. Find one overarching strategy that will work with all audiences
b. Understand and embrace the diversity of American consumers
c. Focus primarily upon the fashion and sports industries
d. Pay better attention to U.S. Census data
b
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Which of the following U.S. cities has the largest percentage of LGBTQ inhabitants?
a. Milwaukee, Wisconsin b. Atlanta, Georgia c. Phoenix, Arizona d. Miami, Florida
In citing specific instances as support for an argument
a. the more specific and concrete the better. b. no fewer than five should be used. c. a quick, general survey is most persuasive. d. the source of instances is not important.
Which of the following three concepts bear on question meaning?
a. clarity, relevance, and bias b. opening, body, and closing c. bias, sequence, and form d. alternatives, lists, and prestige
The newest or least experienced member of a small group is usually referred to as the implied leader.
Answer the following statement true (T) or false (F)