The ________ is a highly refined facsimile of the finished ad.
A. thumbnail photo
B. rough layout
C. comprehensive layout
D. photo-ready art
E. dummy
Answer: C
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Data mining
a. is packaged software. b. is a method of examining processes. c. uses statistical techniques to solve problems. d. is a way to downsize.
Lee just lost a major client. The next day, she made a list of potential new clients and started calling them to set up an introductory meeting. Which of the following characteristics is associated with this action?
a. resilience b. creativity c. learning d. adaptation
Betty is assessing the effect of her firm's marketing communications. She should remember that the ultimate goal is to drive the receiver to action.
Answer the following statement true (T) or false (F)
Budgets are computed using only ES times
Indicate whether the statement is true or false