What social forces influenced the development of public relations near the end of the 20th century?

What will be an ideal response?


Answer: Many corporate public relations offices were reduced in size or eliminated—even at a time when the need for corporate communications was strongest. In turn, downsizing presented public relations agencies and private consultants the opportunity to take on new clients and fill in the gaps. Developments in communications technology, especially computer technology, led to growth in information-based jobs. The influx of women, as well as immigrants from Latin America and Asia, dramatically changed the face of the U.S. workplace. The end of the Cold War spurred global growth of public relations. Practitioners also began to take on a more prominent role in politics and government.

Communication & Mass Media

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Which company is number one in record sales (online or off)?

a. Wal-Mart b. Amazon c. Sony d. Apple

Communication & Mass Media

Which of the following is an example of unethical journalistic behavior?

a. Jayson Blair’s fabricated stories b. a stock columnist’s providing advance information to friends c. Joe Scarborough’s donation to a political candidate d. All of these answers are correct.

Communication & Mass Media

Jack Gibb differentiates between two different types of communication climates. The climate in

which one encourages a free and open interaction between individuals is called the ________ climate. A) illustrative B) supportive C) defensive D) evaluative

Communication & Mass Media

Which of the following theoretical approaches focuses on the meaning-making aspect of family communication that is ignored by the systems approach?

A. Dialectic Approach B. Social Construction Theory C. Revised Systems Theory D. Revised Developmental Theory

Communication & Mass Media