One disadvantage of mall-intercept interviewing is:
A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
B) have high turnover rates
C) mall shoppers may not be representative of the target market population
D) interviewers in mall-intercept studies are often distracted by mall activities
E) shoppers may not be shown pictures or graphs
C
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Portland Sound Cafe began business on January 1, 2016 . The corporate charter authorized issuance of 1,000 shares of no-par value common stock, of which 200 shares were issued, and 4,000 shares of $8 par value, 6% cumulative preferred stock, of which none were issued. Portland Sound sold 400 shares of common stock at $8 per share on May 1 . The entry to record the issuance of the shares on May 1
will: a. Increase Cash, $1,000; Increase Additional Paid-in Capital—Common, $320; Increase Common Stock, $680 b. Increase Cash, $3,200; Increase Additional Paid-in Capital—Common, $2,800; Increase Common Stock, $400 c. Increase Cash, $4,800; Increase Common Stock, $4,800 d. Increase Cash, $3,200; Increase Common Stock, $3,200
All of the following are disadvantages of the test data technique except
a. the test data technique requires extensive computer expertise on the part of the auditor b. the auditor cannot be sure that the application being tested is a copy of the current application used by computer services personnel c. the auditor cannot be sure that the application being tested is the same application used throughout the entire year d. preparation of the test data is time-consuming
Lambda assumes that the variables are measured on an ordinal scale
Indicate whether the statement is true or false
Paul Garrett, a corporate public relations pioneer with General Motors, once said the essence of his job was to ________
A) make a billion-dollar company seem admirable B) climb the corporate ladder at his company C) earn the trust of top managers and the CEO D) convince the public that his company deserved their trust