Briefly compare the classic Yale Attitude Change approach of Hovland and his colleagues with more contemporary approaches such as Petty and Cacioppo's (1986) elaboration likelihood model
What will be an ideal response?
Answer: In essence, the Yale approach focused on "who says what to whom," focusing on the source of the communication, message characteristics, and the nature of the audience. Although this approach identified situational determinants of attitude change, contemporary researchers have turned their attention to the processes by which attitude change occurs. Models such as the elaboration likelihood model focus on how audience members process persuasive messages, and thus tell us what kinds of messages will be more effective and when.
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Progressive deterioration of motor control is a key symptom of:
a. Parkinson's disease b. schizophrenia c. serotonin syndrome d. Alzheimer's disease
Darwin's theory of evolution and natural selection was extremely influential in the development of:
a. structuralism b. psychoanalytic psychology c. functionalism d. humanistic psychology
The major commercial species of tobacco is Nicotiana tobacum
Indicate whether the statement is true or false
Which statement regarding drug therapies is accurate?
A. Psychotropic drugs rarely have side effects. B. The use of psychoactive drugs has dropped dramatically in recent years. C. Psychotropic drugs are rarely addictive. D. Getting people to comply with their medication regime is a major problem.