Positioning refers to consumers' perceptions about a product relative to competing products
Indicate whether the statement is true or false
TRUE
Business
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A firm that sends e-mail updates to customers about new products is engaging in personal selling
Indicate whether the statement is true or false
Business
When a firm analyzes the marketing environment, it is least likely to look at which of the following?
A) the firm's current strengths B) the firm's current weaknesses C) the actions of competitors D) the state of the economy E) the cost of developing a new product
Business
What is the key determinant of whether a product is a good or a service?
Fill in the blank(s) with the appropriate word(s).
Business
Which of the following is not a direct cost for a scooter manufacturer?
A. Handle bars. B. Wheels. C. Grip tape. D. Brakes. E. Office rent.
Business