One of the advantages of direct marketing for sellers is that direct marketing ________.
A) offers access to buyers outside local markets
B) eliminates the need for a company to employ a sales force
C) provides statistical information about industry buying habits
D) provides comparative information about customers and competitors
E) avoids expenses related to a storefront, such as rent, insurance, and utilities
A) offers access to buyers outside local markets
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Discuss the nuances associated with drug testing, and outline the arguments for and against it.
What will be an ideal response?
If the net present value (NPV) of a project is positive,:
A. the project's discounted payback period is longer than the useful life of the project. B. the internal rate of return is lower than the firm's required rate of return. C. the project is not acceptable. D. the project's discounted payback period is less than its traditional payback period. E. accepting the project will increase the value of the firm.
The transnational strategy is similar to a(n) ________ strategy because they both focus on product differentiation and low costs.
A. blue ocean B. liquidation C. international D. product diversification
Distinguish between sampling error and nonsampling error.
What will be an ideal response?