A simulation model uses the mathematical expressions and logical relationships of the
a. real system.
b. computer model.
c. performance measures.
d. estimated inferences.
A
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________ information includes age, gender, occupation, income, and education
A) Demographic B) Stenographic C) Psychographic D) Persuasive E) Direct
With respect to core business processes, the ________ includes all the activities involved in gathering external information, disseminating it within the organization, and acting on the information
A) market-sensing process B) market research process C) target marketing process D) market pulse process E) deployment process
_____ extends and customizes Excel, allowing you to do things that Excel itself is not able to do, such as calculating values in cells based on user input values.
Fill in the blank(s) with the appropriate word(s).
In ________ approaches to collecting perception data, the respondents are asked to use their own criteria to judge how similar or dissimilar the various brands or stimuli are
A) direct B) preference C) derived D) Likert