Explain why it is important for PR practitioners to educate those outside the PR team on strategic communications processes.
What will be an ideal response?
The more knowledge that others have of the strategic, integrated communication
processes, the more accurately they will be able to understand recommendations and
perspectives from the public relations function.
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Explain the three characteristics of an audience-centered speaker
What will be an ideal response?
What is metaphorical language? Provide an example to illustrate your answer
What will be an ideal response?
Prisha is hoping to conduct a survey at her school to find out the student body’s opinion of the new cafeteria food. If she is utilizing a social science approach, what may be one of the limitations she faces by using this approach with her survey?
a. Surveys emphasize cultural forces and not individual attitudes. b. It is difficult to fully assess thoughts and feelings through survey questions. c. People are always dishonest when answering survey questions. d. Students don’t represent a broad enough survey sample.
Of the four group outputs, productivity is most important
A. True B. False