Which of the following statements is true of the approaches to marketing strategy?
A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start.
B) As small companies achieve success, they inevitably move away from more-formulated marketing.
C) Within a company, a single strategy exclusively applies to all different businesses and products.
D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely.
E) Formulated marketing encourages more marketing initiative and "intrepreneurship" at the local level.
A
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National policies such as these influence the capital structure of the firm-
A. national-level programs to stimulate foreign investment. B. interest rates and nontariff barriers. C. transfer pricing policies. D. restriction on currency exchange, local reinvestment initiatives, and taxation.
Last year, 41% of the sales of the local coffee shop were during breakfast hours. If those breakfast hour sales were $28,500, what were the total sales of the coffee shop for the year? ? The solution to the above problem is $ 11,685
Indicate whether the statement is true or false
Which of the following is an example of enforcement of ethical business behavior by a controlling authority?
A) company ethic guidelines B) boycott by an interest group C) newspaper editorial by church leaders D) child labor laws E) concert promoting fair wages
The conjunctive decision rule establishes minimum required performance standards for each evaluative criterion and selects the first or all brands that meet or exceed these minimum standards.
a. true b. false