As your textbook explains, ethnocentrism means

A. agreeing with the values and practices of other groups and cultures.
B. recognizing that listeners are interested in how a topic relates to them.
C. insisting that listeners share a speaker's frame of reference.
D. showing respect to other groups and cultures.
E. believing one's own group or culture is superior to all other groups or cultures.


Answer: E

Communication & Mass Media

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_____ refers to the meaning you would find in a dictionary

A) Connotation B) Association C) Denotation D) Objectification

Communication & Mass Media

Define the Sapir-Whorf Hypothesis. Give an example that illustrates how this hypothesis works

What will be an ideal response?

Communication & Mass Media

Juan subscribes to the "long-term orientation." Which of the following actions would Juan likely not exhibit?

a. Juan believes in persistence. b. Juan believes in thriftiness. c. Juan focuses on the bottom line and communicating in a strategic manner to meet those goals. d. Juan believes that personal adaptability is important.

Communication & Mass Media

Use of transitions can increase an audience's comprehension or understanding of the message. 

Answer the following statement true (T) or false (F)

Communication & Mass Media