Researchers are setting up an experiment to test the effects of message strength on persuasive appeals. They manipulate the message strength message using a high and low strength message. Message strength is determined by the number of logical arguments. In this case the message variable is defined in terms of:

a. observed effects
b. intrinsic features
c. message strength
d. intrinsic values


b. intrinsic features

Communication & Mass Media

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A paradigm case is an example that _______.

a. stands out from the rest b. has been identified by experts in the subject c. shows the unique facets of the concept d. most everyone can agree on

Communication & Mass Media

"The clash of two opposing claims stated as a question," is the definition of

a. a comparative-value proposition. b. an issue c. informal logic. d. Interrogation.

Communication & Mass Media

What organizational pattern is used in a presentation that

discusses how AIDS can be contracted and what it does to the body? a. Comparison-contrast b. Space arrangement c. Problem-solution d. Causes and effects e. Figurative analogy

Communication & Mass Media

Name and define the four windows in the Johari window model

What will be an ideal response?

Communication & Mass Media