The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.
A. the target audience
B. a budget
C. a media plan
D. objectives
E. advertising directives
Answer: D
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Companies that sell products whose prices are set by market forces are called
a) price takers. b) price givers. c) price leaders. d) price setters.
A software manufacturer will only sell its popular line of Pokémon software games to retailers who will also carry its less successful Hello Kitty software game. This is an example of
A. a selective promotion contract. B. an exclusive territorial distributorship. C. a requirement contract D. exclusive dealing. E. a tying arrangement.
The use of a specialized third-party trading house in a countertrade arrangement is known as:
A. counterpurchase. B. offset. C. switch trading. D. buyback. E. barter.
Refer to Speed Auto Sports. If Herbert describes the performance of employees in narrative form in response to predetermined questions, he is relying on which performance appraisal technique?
a. Checklists b. Graphic rating scales c. Ranking/comparisons d. Goal setting e. Written essays