As it pertains to international segmentation, unique segmentation is used when

A. a product offering has market appeal only in English-speaking regions.
B. a product offering has market appeal in several countries.
C. a firm can identify a group of consumers with common needs and wants that spans the entire globe.
D. the similarity in needs and wants exists within one country.
E. the similarity in needs and wants only extends across the region or several countries.


Answer: D

Business

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Business