When drafting a proposal, which of the following will identify the problem you intend to solve or the opportunity you want to pursue?
A) Background or statement of the problem
B) Scope
C) Introduction
D) Problem/purpose
E) Body
Answer: C
Explanation: C) The introduction of a proposal identifies the problem you intend to solve. The introduction of the report establishes the context.
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________ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time
A) Brand extensions B) Co-branding C) Brand image D) Brand equity E) Brand loyalty
Which of the following statements is true?
a. The return on assets ratio indicates whether the company can pay its current debt when it becomes due. b. The causes for an increase or decrease in the return on assets ratio can be examined by calculating its two components: return on sales and asset turnover. c. If a company successfully applies leverage, its return on assets ratio will be greater than its return on common stockholders' equity ratio. d. If a company's return on assets ratio increases, the increase can be the result of decreased liquidity.
If Procter & Gamble and Reckitt & Colman, makers of Lysol, form a partnership to develop and distribute a disinfectant line of laundry detergent, the partnership would be a(n)
A. corporation. B. joint venture. C. monopoly. D. licensing agreement. E. international alliance.
Proponents of the Children's Internet Protection Act (CIPA) argued that:
a. schools can define what sites to block. b. Internet filters are highly flexible and customizable. c. the motives of private software companies who develop the Internet filters are clear. d. CIPA transfers power to education over private software companies who develop the Internet filters.