Cognitive message strategies include generic messages, preemptive messages, hyperbole messages, resonance messages, and action-inducing messages
Indicate whether the statement is true or false
FALSE
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Which of the following factors determines that a marketing channel is an indirect channel rather than a direct channel?
A) The products are complex and require extensive after-sales service. B) The products are intended for business-to-business markets rather than consumer markets. C) At least one marketing intermediary takes ownership of the products and controls distribution. D) Telemarketing and digital marketing are an integral part of the distribution system. E) The marketing channel uses one or more intermediaries who are a part of the company.
Which of the following is not a right possessed by common stockholders of a corporation?
A) the right to vote in the election of the board of directors B) the right to receive a minimum amount of dividends C) the right to sell their stock to anyone they choose D) the right to share in assets upon liquidation
Young employees who are just starting out are likely to be more concerned with a generous pension program than with direct pay.
Answer the following statement true (T) or false (F)
Which of the following is not a lawmaking body but is so influential that many of its voluntary rules, such as the Incoterms, are accepted as the global standard in international business?
a. International Chamber of Commerce b. International Court of Justice c. The United Nation's General Assembly d. The World Trade Organization