Expert power is based on a person's ability to provide rewards for desired behavior

Indicate whether this statement is true or false.


Answer: False

Communication & Mass Media

You might also like to view...

Which environmental factors must a person take most into account in setting effective oral communication goals?

a. The communicator needs a good fit of workspace, design, and dress to project a capable, businesslike image. b. The communicator is wise to work for a company that provides ample office space and has no dress code. c. It does not matter what others think as long as the communicator is happy. d. Workspace, design, and dress are merely parts of the overall communication climate.

Communication & Mass Media

The motivated sequence is usually employed in the speech

a. to actuate b. to convince c. to stimulate d. to inform

Communication & Mass Media

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get up

early tomorrow." The second statement, which allows you to express a desire without offending someone, is a(n) __________ message. Fill in the blanks with correct word

Communication & Mass Media

With the rapid industrialization and improved transportation of the 1880s, more product producers were chasing the growing purchasing power of more consumers. As a result, they were forced to differentiate their products, resulting in the development of

A. public relations. B. brands. C. slogans. D. advertising campaigns.

Communication & Mass Media