Connectors, auditing firms, and PR directories are
A) expensive to use, therefore most firms do not employ them.
B) resources that marketers can use to gauge consumer satisfaction.
C) unreliable sources of information about media and non-media outlets.
D) information sources that allow marketers to evaluate connectors.
E) channels that conventional media use to track audience statistics.
D
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Suppose that the production of $500,000 worth of steel in the United States requires $100,000 worth of iron ore. The U.S. nominal tariff rates are 15 percent for steel and 5 percent for iron ore. Given this information, the effective rate of protection for the U.S. steel industry is approximately
a. 6 percent. b. 12.5 percent. c. 18 percent. d. 17.5 percent.
FUTA requires employers to pay a federal unemployment tax on the first $1 million in salary or wages paid to each employee.
Answer the following statement true (T) or false (F)
How can the purpose of a message be determined before choosing a communication channel?
On the cover of its catalogue, Lands End Store used a picture from a book entitled, A Summer's Evening, that was written and copyrighted by Lisa Arredondo in 1995 . Lisa still holds the copyright to the book. Lands End and Lisa are citizens of Wisconsin. If Lisa sues Lands End for $45,000 in damages for copyright infringement in violation of the federal Copyright Act, she:
a. must bring her lawsuit in state court because her damages do not exceed $150,000. b. may bring her lawsuit in either federal or state court. c. must bring her lawsuit in federal court because federal court has exclusive jurisdiction. d. must bring her lawsuit in state court because both parties are from Wisconsin